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Article Marketing Review – Part 1 – Unbiased Commentary Or Promotional Propaganda

Using article marketing as the core of your online marketing strategy can produce a return on investment an order of magnitude greater than SEO, search engine marketing or pay per click investments. Reviews of article marketing products, methodologies and strategies are a common way for article marketers to engage with their readers and potential customers.

The potential issue with article marketing so far as its reputation and its longevity in the industry as a genuine, honest and trustworthy source of both useful information and effective promotion is complex. Many marketers may choose to write articles of only a few hundred words, just enough to meet the minimum content requirements, and are able to achieve ratings from article sites as prolific contributors or experts when in fact they are only doing the bare minimum with this exact goal in mind.

This method will achieve many backlinks for these 300-400 word articles and it is recognized by all that back links are a key benefit of article marketing. But what, beyond a link to their site and a bunch of keywords, do these authors really provide for readers? Are they concisely exploring or sharing new ideas or are they just re-working the same content with the intent to rank as a high contributing author and produce a web of links to their website?

Alternatively article marketers may choose to write an objective review of a new product they are promoting as an affiliate and provide the pros and cons of the product. This is an interesting approach as it provides somewhat more validity to the article and hence the author and when done honestly provides the article site, the author and their web properties and the community a useful evaluation tool.

Typically however these review articles transform from good intent into promotional propaganda campaigns to rival those of The Party in George Orwells totalitarian 1984! For those of you who have not read the book we join the main character Winston as he sets about his daily work to alter history by changing old newspaper records to match with the new truth as decided by the Party!

We as a community need to ask ourselves – if article marketers are engaging in these 2 minimalist endeavours purposely, is there actually anything wrong with that strategy? Do we, as the article marketing/internet marketing community accept them, their articles and their approach? Do we accept that the article sites will continue to publish their brief or possibly biased material and rate them highly for their quantity of contributions?

Mapping Their Success Strategy

I have summarised how this quick article marketing strategy may be drawn on a whiteboard during a marketing strategy planning meeting.

  • Write an article to reach bare minimum word requirements
  • Stick a link to the latest website offer at the end regardless of link relevancy.
  • a) Write about the same old tired benefits of article marketing available in just about every other article written on article marketing strategies
  • b) Write about how great the latest article submission software is, how great the latest seminar will be or how easy article marketing is – but only when you do it ‘my’ way.
  • Repeat, using the same ideas and words for another 300 word?!cough?!.. article.

-== Strengths Of This Strategy ==-

i) Produces a large number of articles
ii) Produces a large number of back links
iii) High rankings are achievable with article sites
iv) Positive, yet potentially biased reviews are created for the product being promoted

-== Weakness Of This Strategy ==-

i) Over time the authors potential for niche authority is diminished significantly
ii) The product being reviewed becomes tired and stale quickly as a result of overselling
iii) The relevance of the back links to search engines is reduced ( high bounce rates can reduce relevance)
iv) No fresh, useful or innovative content or ideas enter the larger article marketing community
v) Short term marketing strategy
vi) Consumer confusion and distrust

Have All Article Marketers Taken This Approach At Some Time?

There are so many people trying to sell and promote so many different products with a plethora of different online marketing strategies. We as marketers must find a way to outperform and stand above the heaving masses if we are going to achieve the massive success we are aiming for.

The issue with utilising article marketing reviews as a quick article marketing strategy to shine in this overwhelming horde, does not lay in its intent to act as a tireless self promotion tool for the authors. After all, if we don’t tell the masses about us nobody else will.

Rather the issue is in the eventual inability of readers to determine either the true intent of the author or the actual performance of the product or service being reviewed. A continued misuse of any strategy creates a perception of non-genuine business practices, scams and grifts – a general mistrust – precisely what the Internet Marketing community does not need.

Alternate Article Marketing Success Strategy

  • Brainstorm Article Ideas, Research & Review Product Honestly, Learn New ways to Stimulate Creativity
  • Write without any word limit in mind to express the ideas created form step 1
  • Consider the article length, if more than about 800-1000 words, determine if more than 1 article is required or possible.
  • Craft an Invitational resource box at the end of the article to encourage your engaged and bonded readers to your quality offer
  • Repeat the process and create another fresh, useful innovative article for the community.

-== Strengths of this strategy ==-

i) Quality content and subjective, useful article marketing reviews are published
ii) Produces a good quantity of articles
iii) Produces a good quantity of back links
iv) Provides significant Niche Market Authority for the Author and page rank/relevance for their websites
v) Authority = Respect, Interest and Belief
vi) Long term online marketing strategy

-== Weakness of this strategy ==-

i) Time required can be significant
ii) Author may not be rated as a top 10 article writer and must depend on the quality content to encourage reader and clicks.
iii) Creation of new ideas and content is difficult for some authors and may inhibit the effectiveness of the article marketing strategy.

Whichever path we all choose to take, make no mistake that article marketing’s currency as a valid, productive and effective online marketing strategy lays in our hands today and the articles we write will change history forever – for better or for worse.

SEO Article Marketing And Article Marketing Secrets

Do not be afraid of SEO article marketing. To be more specific, don’t be afraid of search engine optimization. Thousands of thousands of people’s are struggling to achieve a position in the first page of Google’s results by using internet marketing. They have read a hundred of methods, they spent precious time implementing those methods and at last they just found an article like this you are reading right now. What if id told you that if you read my article about SEO article marketing you will stop searching for answers?

Myth Number 1

SEO article marketing needs software.

Comment:

If SEO article marketing needs software, then I need software to pee. I need a software to tell me what to eat and I need a software to change my blue-jean because my brain is malfunctioning. There is not such software like your brain. There is no such thing like millionaire overnight. Hard work, Brain usage and Creativity means 5 figure/month.

Myth Number 2

The Secret Formulas.

Comment:

How can we know a secret formula when it is secret? This is a good question with no answer. SEO article marketing has no secret formulas.

Myth Number 3

Google Domination.

Comment:

Oh, come on! I am answering about this and I feel my whole body shaking! Are you serious? A mere person like you and me can dominate Google? What is Google? Food? Can you believe such a guy who is selling his domination method? There is NO such word like domination in internet marketing world. There are methods, and here we are talking about them.

Myth Number 4

“India boy exploits Google code”, “Learn how to $948394.44”

Comment:

No comments please.

Fact 1

Quality, Creativity, Motivation, Will Power, And most of All, believe in yourself. By using SEO article marketing we understand that we take advantage of articles directories pagerank. So we focus on article directories.

Fact 2

SEO article marketing doesn’t needs software like keyword research tools. Is there any tool better than Google’s keyword tool? Google is the creator of the Internet marketing Game. Are you serious about spending your money? SEO article marketing just needs attention in steps.

Step 1

Appropriate keyword research; Find your Niche Inside of the Niche Inside of the Niche. What does that means? It means that you have to find specific crowds. Specific crowd is not “weight loss” but for this example we could say “how to lose weight for the wedding”. Yeah, the entire keyword phrase, I think you got the point what I mean.

Step 2

To achieve the best SEO article marketing results, you need to eliminate competition. How can I eliminate competition? Go to Google with your keyword phrase, put it inside quotes and hit the search button. If the results are more than 5.000 quoted results then forget it, find another keyword. If the results are less than 5.000 please proceed. Ideally less than 1.000 is the best.

SEO article marketing does not stop there; this is something you already knew, so let’s continue.

Step 3

Again, take your keyword phrase and go to Google, put it under quoted results and see if there is an EzineArticle in the first page of Google, or from another article directory (If you are interested about other article directories). Do you see any EzineArticle? If yes, then you have to submit your article to another directory, or if you prefer EzineArticles like me, find another keyword phrase. If you don’t see any article from article directories in the results we proceed.

Step 4

To achieve the maximum results for SEO article marketing you need to eliminate the “possible” competition you may find. How can we do this? Again, with your targeted keyword phrase, go to Google and do the same (put your keyword phrase under quotes and hit search). Now, open a new tab in your browser. Go to Google and search for yahoo site explorer and open the first link it shows. Go back to where you were, and open the first result from Google’s first results page. Bear with me, SEO article markets needs you to do this, you must have patience. Now, take the link from that site and put it to yahoo site explorer and hit the search button. Up to results you see something like “Inlinks”. See the number, can you beat it? Are you willing to work hard for your landing page? Are you willing to work harder than expected and write more articles to overpower his inlinks? Then, you are ok. If you see numbers like 10.000 inlinks, check the 2th result or the 3th. If you see thousands again, find another keyword. Our purpose is to claim the 1th position not the 5th. If you see 40 inlinks and you can’t beat them, then shame on you. SEO article marketing needs work. Do it.

Step 4

To improve SEO article marketing you need to improve your writing style. That means you have to watch your keyword density to be 1-2% for 450-650 words. Also, there must be a delay between using the same keyword again and again. SEO article marketing needs methodology. You have to understand how things works.

Step 5

You think you finished? SEO article marketing never finishes! We just started. Now go to socialmarker, Google bookmarks, Yahoo bookmarks, Digg, delicious, mixx, StumbleUpon, open accounts, and social bookmark your article! This is a little more work. If you are willing to work more, go to addthis.com and make as many accounts as you can to social bookmarking sites and submit your article there. This is a semi-good backlinking method but a strong one. We are taking advantage of social sites and this is strong. SEO article marketing has never been easier before. If you think that this is much work, then please go learn AdWords.

Fact 3

You could improve your SEO article marketing if you’d write each day 2 articles. And when you want to play, make a link wheel just for experimentation.

Fact 4

SEO article marketing and internet marketing in general are like gambling. If you start, you will never let it go, so I advise you to join online universities like Wealthy Affiliate University-You will learn more and you will earn more. Do it now when you are at start, later you will understand how much time you lost because of your suspiciousness and you will regret it.

Fact 5

SEO article marketing needs Quality and not Quantity. And do not forget, you have hidden power inside you to achieve things you don’t believe you can do. I am not the guy who says things just to make you feel good. I am just saying the truth.

To your Success

Stop Wasting Time and Money With Your Article Marketing

Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones’ website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers’ websites. Many more will tell you that article marketing is an utter waste of time and money…

The difference between those who do well with article marketing and those who do not is usually a matter of education, or lack thereof…

Those who succeed with article marketing generally know a few things that others don’t, and just as importantly, these people understand the nature of the article marketing landscape.

Those who fail with article marketing do so for a number of reasons, although most importantly, the reason for failure is rooted in a lack of knowledge about how to truly make article marketing work for them, and the lack of understanding about an always shifting landscape of article marketing.

Other reasons many online marketers fail with article marketing:

* They think that one article is a good test of the technique. Even the greatest baseball player in history (Ty Cobb) only batted.367, which is just a hair over one hit for every three “at bats”.

Even the professional article marketers, who have a track record of making hundreds of thousands of dollars with article marketing, do not produce winners at the same level as Ty Cobb provided hits… There are no article marketers who hit it out of the park every time… As with anything else in life, article marketing success is dictated by the Law Of Averages.

So consider this: If the professional article writers do not hit it out of the park with every article, what makes YOU think that your one article is a “good test” of the technique?

* People suppose that since article marketing is a method of advertising, then they should “advertise” in their articles. But, it does not work that way. People want information, so in articles, we give them the information that they want. All advertising should be reserved for the Authors’ Resource Box that follows the article – this is also where you will place your anchor text links, to influence your websites’ rankings in the search engines.

* Press Releases are for sharing news about your company. Articles are for sharing information that people want to know. In your press release, you should mention the name of your company / website inside the main body of text. But with articles, you should only mention your company / website in the Authors’ Resource Box.

* If people will not want to read your article, reputable publishers will not want to publish your article.

The Always Shifting Landscape

Websites that are willing to accept your articles directly fall into two categories:

* Those who will publish anything; and

* Those who have editorial standards and are very selective about the articles they are willing to accept from marketers…

Those who will publish anything generally find it difficult to attract repeat visitors… Therefore, they find that attracting visitors is a struggle that never ends.

This results in websites that do not provide profits to the website owner… How many websites do you own where you will keep pumping money into them, once you have come to the realization that those websites will never turn a profit for you?

New website owners will frequently prepay up to two years of domain registration and web hosting. As you can imagine, if after two years the website has never turned a profit, the site will close when its registration expires.

The other side of this coin is that if the website is not earning money, the website owner will frequently quit working on it, well before the website expires… So if it is an article directory, don’t be surprised when you realize that the website works, but no one is home to approve your article submissions…

Those webmasters, who do have editorial standards, find attracting and keeping visitors to be much easier… And as a result, they find that earning a profit is not only realistic, but it is a way of life…

Article Directories that have editorial standards, like IdeaMarketers.com, will continue to be around for a very long time. In operation since 2001, IdeaMarketers has always operated with clear editorial standards in place, and so long as its owners continue to exercise the prerogative to have editorial standards, you can bet that this website will continue to attract repeat visitors and to earn a profit for years to come.

Quality information is the key to the survival of websites and to writing articles that will stand the test of time, delivering a lifetime of traffic and sales.

Here Today… Gone Tomorrow…

If for one minute, you rely on websites that will publish anything, to make your article marketing campaigns work for you, then you will find that most of your article submission efforts will be wasted…

The owners of a vast majority of the Article Directories are not even approving the articles that have been submitted to them…

And even if they are approving articles, most of those websites that will accept your article submissions will close within two years, due to a lack of profits, resulting from a lack of editorial standards on the part of the website owner.

The vast majority of websites, which accept articles from the public, stop approving articles within just a few months… Thereafter, when the domain expires, the website and your articles on it will disappear into the dust bin of history…

In Conclusion…

If you focus only on you or your products / website in your articles, then you will have no one to blame for your failure, but you…

But, if you focus on providing your readers information that they can use and will enjoy reading, then your article marketing campaigns could provide the level of success to you that you seek, just as it has provided success to the many authors, whose names you know and websites you recognize by name…