Archive for

Article Marketing – What Should You Know About Article Marketing?

Article marketing is one of the best marketing methods of driving traffic to your website. But do you write articles to market your business? Do you know the secrets of writing successful articles? One thing I discovered is that most prominent and well established online marketers use articles to market their websites and to promote their products. This is the reason why I would like to share with you the hidden information about article marketing.

Of what benefit is article marketing to you as an online marketer? There are basically two benefits: sustainability and getting free targeted traffic. When you write your articles and submit them to ezine publishers, they continuously bring to your website a steady stream of visitors for many years to come and at no extra cost. You receive free targeted traffic because you don’t directly pay for it apart from the initial charge paid to article submission service providers for distributing your articles. The benefit of having targeted traffic is that you do not labor to persuade an already attracted customer and whose interest has been aroused through your article marketing techniques.

Success in article marketing requires you to submit quality articles. Quality articles are those that contain and provide to your readers good information. These are articles that are very well written, which add value to the internet fraternity. When you write quality articles, you stand high chances of building positive perceptions in the minds of your readers, which in turn helps you to build your own credibility. When you become credible enough, you obviously begin to make money through the increased sales of your products. The quality of your articles will determine your success in article marketing campaigns.

Additionally, success in article marketing also depends greatly on the quantity of the articles you submit for distribution. You do not have to write so many articles in a very short time, expecting to get quick returns. That’s not how it works. I have come across many marketers, who circulate the internet with over 400 articles in a span of only one year. It’s being overambitious. Two or three articles a week are good enough to work for you profitably. Remember that while quantity matters a lot, it should not be overemphasized at the expense of the quality of your articles. Quantity should not supersede quality if your aim is to successfully promote your business through article marketing.

It’s important to brand yourself well by having your own writing style. Most people who promote their website and products through article marketing do not write their own articles. In fact it’s difficult for most marketers to write their own articles. They instead prefer to source them from outside. But whichever the case, I would advise you to go through those articles and edit a few things to make them compatible with your style. The uniqueness of your style is part of your brand and can bring you good results in article marketing.

How authentic are your articles? If you really want to benefit from article marketing, then the content of each article you publish should be original. Search engines are most of the time scrawling the internet in search of new unique content. Even your readers will return to your website if you provide them with new original content. Remember that your articles’ originality and uniqueness are two important article marketing factors that can lead you to prosperity.

Keyword optimization is an important factor in article marketing. Keywords are words or a set of words that best describe what your visitors will look for. They are words, which your targeted audience type in at search engines like Google to receive the information they are looking for. If your article does not rank among the first 10 to 20 results when doing a keyword search, then your targeted audience won’t be able to read your articles. The onus is on you to learn how to optimize the keywords in the articles you write in order to get free traffic from the search engines and to succeed with your article marketing method as well.

Persistence is another key factor in article marketing. I have come across article marketers, who write so many articles at the start and go in recess only to wake up again after one year. That’s not good and does not help you to build your business. Success is not only achieved through quality and quantity, but it’s also achieved through persistence and continuity. Consistently write your articles, basing on your plan, to continue attracting your targeted audience to your website and to retain your existing customers.

The length of your articles matters a lot in article marketing. As you write your articles, they should be of a reasonable length, say 800 words, to benefit optimally from your articles. This is because search engines will rank your article basing on the word count (number of words in a specific area), keyword density (total number of keywords compared to the total number of words in your article), keyword prominence (relevancy of a keyword in the specific area) and keyword frequency (number of times a keyword appears in a specific area). It’s therefore difficult to rank high if these factors are not considered and long articles tend to be at an advantage.

Last but not least, do not be in hurry to get quick returns when using article marketing as your marketing strategy. One thing you need to know is that it takes some time for your articles to get good rankings and to be disseminated to various ezines. Success in article marketing depends mainly on being persistent, writing quality articles (articles with unique content and properly optimized keywords) and having many articles distributed.

Article Marketing Tools Take You to The Next Step

Article Marketing Tools

Article marketing tools became the topic of my conversation at lunch with a client two weeks ago.

You might wonder how did it come up in discussion?

She is a company sales director looking for a different marketing strategy for 2013 than the one she had previously used. She started out by asking: “Can article marketing tools really produce?

Find out my response below…

First I reviewed her objectives for using online marketing tools and why she chose content marketing as the answer to her objectives.

After lunch, over our coffee, I indicated that if she wanted to get a leg up on promoting her web content, she should start by considering and then narrowing down an aggregation of ideas on successful article marketing tools. I could only start the process at that meeting.

She asked for some for-instances and I told some tips that I thought could help her get the most benefit from her article marketing efforts.

My first marketing tip:

Showing how other customers have benefited from your product will make your new visitors trust you and more likely to buy from you. Include a section featuring real-life testimonials from buyers who have used your product and were satisfied with the results.

We maintained a back-and-forth, ongoing Q & A as follows…
Question & Answer on Article Marketing Tools
She then asked:

QUESTION: But how can I attract people to my content?

My ANSWER: Most articles, unless they are specifically deleted, will stay on the internet forever. They can be used again and again to direct new traffic to your website. You can also use the article marketing tool of writing articles which highlight other articles you’ve written to increase your followers and networking.

Keep your website fresh by posting new content on a consistent basis. Spiders index your site based on content. You will be indexed more often and be more visible if you continue to provide new content. The more content you post, likely the higher the search engines rate your site and the more visitors you will attract.

QUESTION: How can I be sure site visitors read my content?

ANSWER: Your articles must be written well. Carefully proofread your articles, and ensure that they positively reflect your company, your product and your principles. By doing so, your customers will regard you in a positive light.

Use your title as the attention grabber. The title is your one chance to entice readers to read your entire article. Say it in the title, and then provide useful information with solutions to problems. A gripping title is one of the most important aspects of an article. Article marketing is big business, so make sure that you stand out in the crowd.

QUESTION: What about convincing readers you know your subject?

ANSWER: You will know how you can succeed if you keep going and become an expert. If you don’t know what you’re writing about, don’t do it, because you will then produce work that is not very good. Be open in your articles, and include original content. When your post, readers can relate to you, it allows them to build a deeper connection. This will improve your reputation as the reliable resource in your field of expertise.

Tell your readers something important. The better they like your writing and articles, the more likely they will be to come back again and again. Especially if they feel like you are offering them a lot of great useful information.

If your audience includes readers at different skill levels – tailor your articles to all of those different skill levels. If you are marketing a technical product, be sure to include technical terms. Because not everyone will be familiar with the technical terms, explain them in simple terms, too. Catering to your entire audience will earn you credibility and respect.

QUESTION: How about topics to choose?

ANSWER: Be strategic in formulating the topics of discussion for your writing. Consider which topics you are knowledgeable about and develop a real specialty in a particular niche by writing about topics associated with how prospects can benefit from them in that market.

QUESTION: What can you tell me about the content writing itself?

ANSWER: This one is easy… Information in your articles should be useful, relevant and high-quality. This is very important. Don’t try to fool your readers; they will know if your content is written to serve only yourself rather than to provide genuine and helpful information.

Put a lot of emotion into your writing, this will make you easy to relate to. If you come off as too sales-like or too frigid, some people will avoid your site and, as a result, you will lose business.

One way for you to make your article more effective as a marketing tool is to include a ‘hook’ or ‘attention getter’. The author has numerous ways that create attention-getters based on the nature of the content.

QUESTION: What’s a good way to conclude your articles?

ANSWER: Make your articles lead readers to a next step. Readers are canny enough to understand that a single article will not provide a complete solution for a problem or a full explanation of an issue. Before you begin writing your article, plan out what you think your readers should do after reading it. If you can plant that in your article, you will have readers handing out their money for the results.

Include a call-to-action that will make a strong impact on your prospects. The end of the article should make your reader feel charged and ready to take action. When you do this, your readers will be more likely to actually take that next step.

QUESTION: How about including a Bio Box?

ANSWER: Create an author box that is appropriate and effective. Explain why you write about the things you do. You’re going to want to ensure that your main site is linked back from the author box. Keep your author box info straight if you have different websites for different audiences, and make sure all links lead to the right site.

QUESTION: Tell me about the quantity of articles necessary and about distributing to article directories or blog networks.

ANSWER: Focus on the quantity and quality of each article you put on your site to be successful with your article marketing tools. This will help your readers out when you are able to constantly give them useful content. Once you get the hang of writing your articles, it can become easier for you and you can produce articles more quickly.

Remember that a few exceptional articles are more effective than a hundred fluff pieces. Avoid presenting copies of other articles. Instead, seek out marketing tools which enable manual submission of better quality marketing articles packed with keywords. Focus on sites that are relevant and trusted regarding the content you are submitting.

Try submitting a ton of articles. When posting on blog networks, craft your submissions in a consistent fashion. In order to adequately promote just one keyword, you have to submit a large amount of articles that contain the keyword. Submit multiple articles to directories and blog networks when using a popular keyword. Then you must make fifty posts to a private blog network if you want to get a relatively high ranking.

But, but, but…

That said…

You should not flood indexes with articles which contain identical content. There are many article indexes you should use in your article marketing efforts. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. Avoid doing this since search engines can discount your rankings.

Conclusion
I hope our dialogue helped. BTW, my client paid for lunch, so I guess she was pleased. By now you should be ready to try your own hand at article marketing. Your focus should be on at least keeping up with the competition by continually working on your marketing strategy. Hard work and information can help you succeed in this business.

Article Marketing And Its Value To Internet Marketing: Individual Components That Ensure Success

Article marketing sucks! Article marketing doesn’t bring the traffic it used to! The game of article marketing is way too saturated! These are all words you hear echoed by Internet marketers who are convinced article marketing doesn’t work. These Internet marketers have tried several times to drive traffic by means of articles, and several times they have come up short. But did they come up short because article marketing is dead, or did they fail because they didn’t take it seriously enough?

What so many people forget about article marketing and its value to Internet marketing:

People have to understand that a while ago there was no means to drive traffic on the Internet unless you were willing to commit a lot of time and a lot of energy. There are a lot of Internet marketers who have a great disdain for article marketing, because they argue that it takes a lot of time and effort. But many of these article marketers are looking at it from the wrong standpoint.

Why so many people believe article marketing has no value to Internet marketing:

There are many article marketers who believe the game has dried up. These are the Internet marketers who are convinced the only way serious traffic can be gotten with this route is to crank out hundreds of articles a week. Cranking out hundreds of articles may seem a good thing at first, but in the end all many of these markers end up doing is saturating the Internet with filler content. When article marketing is done the right way one article has the power to drive thousands of visitors.

What so many people have forgotten about article marketing:

Internet marketers have forgotten the power of creating riveting content that pulls people in and actually gives them something of real value. Too many of them get caught up in trying to write articles for the sole purpose of getting cheap through traffic. The problem is this traffic isn’t going to last long and pretty soon the article will fade into oblivion. Creating content that is truly of value to the reader is what will cause a windstorm of traffic.

Why article marketing has so much value to Internet marketing:

It wasn’t too long ago that article directories didn’t even exist. Internet marketers forget that in the early stages of the Internet you had to create your own website and hope it was able to rank in the search engines. Sometimes this could take a very long time, and most times it wouldn’t happen at all. Article directories came along and changed the game. Seeing as how content was constantly submitted to them these directories begin to receive respect from the major search engines.

Now people who are interested in marketing a product or a service can place content on these directories and ride the coattails of these websites domain authority. This means that any piece of content you want to get seen in search engines can be seen when utilized the right way. But too many people do it wrong and that is why the game is dried up for those who are using a quantity versus quality approach.

Why article marketing represents more opportunity than ever:

Some people look at it as a bad thing that many article directories have become flooded with low-quality content. But Internet marketers who are able to see things from a different standpoint see opportunity. Seeing as how there is so much low quality content on these directories these days anyone who is willing to invest the time to create real content can easily beat these articles.

What this means is any article marketer who is willing to focus more on quality versus quantity can receive most of the traffic for a given niche. People are looking for a combination of quality content along with entertaining content. When they come across content only to find it is basically fluff in order to get them to click over they are disappointed. And they begin to lose faith in article directories as a good source of reference for various information they are trying to learn.

Why every article directory has some sort of value:

Yes there are some article directories that are lower tier, and the major search engines don’t take them all that seriously. They are also article directories that are very prominent in the eyes of search engines and you’ll usually see the domain of these article directories show up when searches are performed. But every article directory has some sort of value and it is important to understand what that value is.

The article directories receiving the majority of the search engine traffic have direct value because you can get a lot of traffic from them. Lower tier article directories that never show up in search engine results can be used effectively as well. You can place a link on these websites pointing back to the articles you have on the more respected directories. What this will do is push the articles that are on higher-level directories up in the search engines. In other words all those lower tier directories can be used for backlinks.

Are you a backlink person or a content person?

Answering this question will help you solve a lot of your frustrations when it comes to article marketing. If your goal is to get backlinks back to your website you still need to put quality content out there that people are going to take seriously. If your goal is to only receive backlinks you should put articles on the lower tier directories that are meant for this purpose. The upper tier directories should receive good content.

When the good article directories are loaded up with bad content it begins to affect the overall quality of that site in the eyes of search engines. The search engines react by not giving as much respect to these directories and it ends up hurting everyone. Article marketing is the only game that allows someone with no money and maybe not even a website to come in and start generating revenue. There are some people who have created five figure monthly incomes by using this module.

Why article marketing will always have value to the Internet:

The fact of the matter is the Internet is driven by content and will always be driven by content. Those who are able to produce compelling and informative content will win the game. Even if article directories become less respected there will still be room for those who have the skill of creating content that people really care about and are actually helped by. Content drives traffic on the Internet, and without it the Internet would die tomorrow.

What anyone who is serious about article marketing needs to do:

People who are serious about article marketing need not be discouraged by those who say article marketing is dead. All you need to do is follow a simple formula and take this game seriously if you hope to succeed. A simple formula you can use to get started now is as follows.

1. Research the top article directories on the Internet right now and sign up for them.
2. Make sure you create good author profiles for the top tier article directories so if people want to republish articles they can.
3. Focus on quality and not quantity; try to get your articles accepted at the upper tier article directories.
4. Make sure you learn the proper use of search engine optimization so your articles can show up in search engines.

This is a very simple formula anyone can use to start using articles to generate traffic right now to their websites.

I’m going to close by saying this, those people who are serious about article marketing will be willing to put in the work and the time it takes to succeed. Those who are not will continue pushing out article after article and getting lackluster results. The game of article marketing is quite simple; those who create the best content optimized for keywords will win. You must remember that it is called article marketing, which means your articles need to be marketed once they are published to major article directories.

You need to build backlinks for your articles. You need to repurpose them in multiple ways and spread them across platforms on the Internet that have ready-made pools of traffic. You need to get your own website so it can build authority from the backlinks they will receive from article directories. You also need to make sure you write original stuff so the search engines do not punish you.

Those who remember these fine points will succeed in the article marketing game. Article marketing isn’t going anywhere, because content will always be needed and will continue to be the lifeblood of the Internet. People who are willing to pump that blood will receive the never-ending flow of traffic the World Wide Web has to offer.